Your eyes aren’t playing tricks on you — Travis Kelce’s beard is, in fact, getting bushier and bushier.

Breaking: Travis Kelce Argued all his lovely fans to vote. How did you love it? BEARD or NO BEARD

But there’s a method to his madness.

The Kansas City Chiefs tight end is growing it out for a reason. Call it strategy, call it superstition, but he told his brother, Jason Kelce, on the Feb. 8 episode of their podcast “We’re growing it, baby,” Travis, 34, said when Jason, 36, asked why his facial hair was getting so long.

Jason asked if it was his playoff beard or more of an “ode” to his hockey roots, and Travis admitted it’s a bit of both.

It’s also an ode just to the ups and downs of the season,” he added, telling his brother that he hasn’t shaved since before Christmas. (That’s almost two months for anyone keeping track.)

Jason asked if Travis feels “rugged” with this much facial hair going on, to which the younger Kelce agreed.

He said it feels like he’s been “working” toward something and “like I’ve been focused on something.” Perhaps that “something” that Travis is working for is winning the Super Bowl this Sunday against the San Francisco 49ers. The two face off in Las Vegas to see who will take home the ultimate prize: the Vince Lombardi trophy (and bragging rights).

“I haven’t been worried about anything but getting s— done,” he said. “I feel the power of [the beard]. I’ve been playing way better since I’ve been growing it.”

He did not say, however, if or when he’ll be shaving once the Super Bowl is over